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Bring doddl to your customers

Bring doddl to your customers

We are growing at pace and currently expanding our network of global partners in new markets and across multiple categories. 

In retail, doddl is attracting new customers who want to invest in high quality, innovative products that work - with a focus on value over price.

In hospitality, our products are making a positive difference in venues across the UK and Asia.

In Early Years Education doddl is supporting children's development and helping them to get school ready in so many ways.   

Contact our team for more information about the benefits to you and your business.

Toddler holding a spoon with an awkward grip before using doddl

Introducing doddl

Recommended by child development experts, multiple award winning, 5-star rated by over 20,000 customers and available in 70+ countries. We are doddl. 

The benefits of doddl

  • doddl cutlery sets displayed on stands

    Retail

    We are the leading baby and toddler cutlery brand in the UK. With the global tableware sector identified for substantial growth in the next few years we are perfectly placed to help you capitalise. Find out more about the benefits of doddl:

    • Our products are innovative and solve problems like no other brand on the market
    • Our customers invest more in our products because of the benefits they deliver
    • Our products recieve very high referral rates
    • Our customer base is vast, mums, dads, grandparents, carers, family members and friends
    • Our products are 5-star rated and recommended by child feeding, development and nutritional experts

  • Young child eating from a doddl bowl at nursery

    Early Years Education

    Enhancing learning and success at mealtimes.

    At doddl we don't cut corners with our products. Thoroughly researched and rigorously tested, doddl products are multiple award winning and certified safe. With doddl you can rest assured that you are offering the children in your care the very best quality products that offer clear benefits. Find out more:

    • Enhanced learning and skill development
    • Easier, more successful mealtimes
    • More eating and less waste
    • High quality, long lasting and dishwasher safe
    • Recommended by parents of children with SEN
  • Toddler eating with a doddl knife and fork

    Hospitality

    Elevate your dining experience.

    Create an exceptional experience for your young patrons and their families by introducing our expertly designed products for babies and toddlers. Enhance your dining establishment's family-friendly reputation while satisfying parents and captivating young diners.

    Find out more about the proven benefits of doddl:

    • Less mess and clear-up time
    • Calmer eating environment
    • Long-lasting, high quality and dishwasher safe
    • Added value and point of difference to your competitors

The impact of doddl

  • Matthew Siadatan - Balihoo Restaurant

    Matthew Siadatan - Balihoo Restaurant

    "At Ballihoo, we aim to offer the best service possible, and as we are family led, we try and heighten even the tiniest of toddler's experiences. We all have moments when we come across something we get really excited about. The inclusion of doddl has done that for our little people at Lower Mill Estate.

    The cutlery is very clever, sleek and sophisticated, so it elevates our little guests' food journey and the mum's and dad's love it too.

    The nature of the cutlery and plates brings calmness, education and elegance to the table and the difference it has made to eating time is clearly apparent. Its very durable too, so it is proving to withstand the wear and tear of a busy restaurant.

    It's versatility is great, and can be used over starters, mains and desserts, and also very easy to clean and polish!"

  • The Coigne Nursery

    The Coigne Nursery

    "A big shout out to doddl cutlery. As many of you know, the Coigne children love using doddl cutlery and as practitioners we have seen some amazing results in independence at lunchtime and snack time, as well as with their fine motorskills."

  • Forest Green Rovers (FGR)

    Forest Green Rovers (FGR)

    “doddl provides a solution for the younger guests in hospitality areas at The New Lawn, as most parents know mealtimes can be stressful. doddl is providing cutlery that is the right-size and easy for the children to use, this means that the families are having a positive experience and children are enjoying using the products. It makes sense to offer doddl as we are a family-friendly club that encourages education, food is a key part of a child’s life, if they enjoy eating the food here at FGR then they will return with their families. This also helps with the development of their personal skills.”

  • Customer reviews

    Customer reviews

    "It was like magic?! He managed to pick the loaded spoon up comfortably and eat. I was amazed at how well he did. Thank you for a great product. Have recommended to friends." Hannah

    "My 18 month old finds holding this cutlery much easier. Shes more confident in self feeding. Well made and worth every penny!" Laura

    "These sets are brilliant. My 16 month old son is so much better at using cutlery himself. We bought the bowl also and it does not move. Really worth the money!" Charlotte

Working with

Research & training partners

  • Norland College

    UK's leading child development training institution. Lead: Claire Burgess

  • Exeter University

    Materials specialist research department

  • CALMARE

    Centre for Alternative Materials and Remanufacturing Technologies

  • Innovate UK

    UK Government innovation agency

The nature of the cutlery and plates brings calmness, education and elegance to the table and the difference it has made to eating time is clearly apparent.

The doddl difference

Standard plastic children's cutlery next to a baby struggling to hold it
others
Baby eating with doddl cutlery beside the doddl cutlery set
doddl

Others
Long slim handles are difficult to hold and control, ends are ineffective.

doddl
Expertly shaped handles are easy to grip and control and help develop grip strength. Stainless steel ends are highly effective but certified safe.

FAQ

Our customer support is available Monday to Friday: 8am-8:30pm. Average answer time: 24h

Where do you supply from?

We have complete fulfilment operations established in China, US & UK. Our fulfillment operations allow us to offer partners a flexible approach to supply, to ensure they can work in the most efficient way. We are currently establishing a new Fulfilment Operation within mainland Europe details of which we hope to be confirming shortly.

Do you offer market exclusivity arrangements for Distributors?

Yes, we do. We are very proud of how we work with partners to create a Market Entry Plan and market exclusivity rights will be reviewed as part of this process.

Do you provide Marketing Support to partners?

As a doddl partner, you will have full access to the doddl marketing asset shared drive, where you will find everything you will need to support the growth of the brand in your market. Assets are editable so that you can localise them for your market. In addition, we also share assets created by partners that have performed well in the local market.

As a doddl partner, you will also be able to share your ideas for required assets with the doddl marketing team who will, where possible, provide the support you require.

How will I keep up to speed with the world of doddl?

As a doddl partner, you will work with one of the doddl team who will help support the growth of the brand in your market. You will meet regularly and receive updates about initiatives taken by the brand and partners across the globe. We will work with you to support any opportunities you identify to grow the brand within your market.

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