In this blog, we’re shining a spotlight on a children’s oral care company that shares a similar story to doddl. Like doddl, brush-baby began with one mum’s struggle to find safe, effective solutions for her own children. Both brands were founded as a practical solution to a personal challenge and have grown into a globally trusted name, loved by parents and recommended by professionals.
Brush-baby is a multi-award-winning brand that’s transforming children’s oral care, from newborns right through to age 10. Designed with real families in mind, brush-baby’s innovative 3-step system - covering products for babies, toddlers, and kids - makes dental care easier, more effective, and genuinely enjoyable for little ones (and their parents).
From One Mum’s Mission to a Global Initiative
The idea for brush-baby came from founder Dominique Tillen, a mum who struggled to find any suitable dental products for her young daughter. Most toothbrushes were too big, too harsh, and the toothpaste options weren’t appealing for children. With help from her dentist sister, Dominique developed a chewable toothbrush that babies could safely use to clean their gums and soothe teething discomfort—combining care and comfort in one simple design.
That single idea has grown into a global brand, trusted by parents, loved by children, and recommended by dental professionals around the world.
A Brand Built on Thoughtful Dental Innovation
Brush-baby’s ethos is simple: to support lifelong oral health by starting good habits early. The brand creates age-appropriate products tailored to a child’s development stage, from teething to toddler brushing to independent dental routines.
But it’s not just about the products. Brush-baby also offers expert advice, educational tools, and fun extras like the downloadable Tooth Fairy Kit - making oral care less of a chore and more of a positive routine.
Dedicated Leadership
Dominique Tillen remains an active figure in the world of children’s oral health. She contributes to national campaigns such as the British Society of Paediatric Dentistry’s ‘Dental Check by One’ initiative, advocating for early dental visits and better awareness among parents. Her passion for helping children build strong dental foundations continues to shape brush-baby’s mission today.
Hero Dental Products Loved by Parents and Kids Alike
- Chewable Toothbrush – Designed for babies to chew and clean at the same time. Ideal for teething and gum relief.
- BabySonic Electric Toothbrush – A gentle introduction to electric brushing for little ones, with soft bristles, a two-minute timer, and an ergonomic design.
- Applemint Toothpaste – A non-foaming, mild-flavored toothpaste with the right amount of fluoride, developed especially for young tastebuds.
- WildOnes Electric Toothbrush Range – Featuring playful animal characters, flashing lights, and DeepClean bristles, these brushes keep toddlers and kids engaged and brushing properly.
- Bobbie Bunny Teether – A cute teether to helps soothe sore gums while encouraging motor skills and cognitive development. It’s twistable, bouncy, chewable, and a firm favorite with teething little ones.
The brush-baby products blend practicality with play, helping to make oral care feel less like a chore and more enjoyable.
Check out all the brush-baby products on their website HERE
In nurturing healthy habits from the start, toddler dental care goes hand in hand with fostering independence at mealtime. Just as brushing and flossing empower little ones to care for their own smiles, our toddler mealtime products are thoughtfully designed to support this same sense of autonomy. With intuitive features and ergonomic design made just for small hands, each product helps your child build confidence while learning essential life skills. Because whether it’s brushing their teeth or feeding themselves, every step toward independence is worth celebrating. Shop doddl now.