Meet our Founder
Created by a parent, for parents. This is innovation with heart.
doddl began with a simple moment that changed everything.
Like millions of parents, our founder Cat was fed-up of stressful, messy, frustrating mealtimes with her young children. On a family holiday — three little ones in tow — her daughter’s fork handle snapped. Cat watched as she instinctively grasped the short, stubby end… and suddenly ate more confidently and successfully than ever before.
In that moment, Cat realised the issue wasn’t her children.
It was their utensils.
Determined to make mealtimes easier for families everywhere, Cat set out to design a better solution. She spent two years working closely with child development specialists to engineer tools that genuinely support how children learn to eat.
The result was doddl.
Today, the doddl range is loved by millions of families around the world. Every product combines deep developmental insight with thoughtful design and precision engineering — creating feeding tools that intuitively teach your child to eat independently and confidently, right from the start.
And why does it matter? Because mealtimes offer powerful learning moments.
And now, with doddl, you can make the most of them — helping your child build skills, independence, and confidence with every bite.
doddl
The DNA of doddl
2013
Idea for designing first technologically advanced cutlery for toddlers.
Born out of stressful and messy mealtimes with her children, doddl Founder Cat longed for a more enjoyable and relaxing experience. While on holiday with her family, her daughter’s fork handle broke, but she proceeded to use the stubby utensil end much more effectively. In that moment Cat envisioned a toddler cutlery set that was specifically engineered to help young children succeed immediately, whilst developing critical motor skills.
2015
doddl launches with a successful crowdfunding campaign.
Following nearly 2 years of extensive research, testing and numerous design iterations, combined with the critical input from child development experts, the final prototypes are created. Doddl is officially launched to the public through Kickstarter crowd funding. Following this, we are selected as finalists for the Great British Inventors Project
2017
doddl available in major retail (UK) and sells to over 20 countries.
Now available in JoJo Maman Bebe & Boots in the UK and is sold in Australia, France, Poland, Lithuania and more.
2018
Multi-award-winning doddl launches successfully in Japan and Taiwan.
Through new partnerships established in Japan and Taiwan doddl launches successfully in to these 2 key markets. doddl is featured on a popular Taiwanese reality TV show.
2019 & 2020
doddl baby cutlery launches to market
Following on from the success of doddl toddler cutlery, it was time to design a solution for babies from 6 months. Modelled on the original doddl design but re-engineered for a babies development, doddl baby cutlery was born.
2021
Celebrity fans share their doddl experience and the doddl plate launches.
Having purchased doddl, Joe Wicks, Gemma Atkinson, Lucy Mecklenburgh, Deliciously Ella, Camilla Thurlow and Kate Lawler share their doddl experiences. The doddl plate, with clever design features becomes the newest product in the doddl range.
2023
Announced as winner of The Kings Award for Innovation and a world's first* the doddl 2-in-1 bowl launches
The King's Award for Enterprise -Innovation recognises a select number of businesses across the UK who have demostrated true innovation and commercial success over the past 5 years. On the back of this accolade, doddl launches a world's first, the doddl 2-in-1 bowl. *patent pending
2024
Biggest demand for doddl in history. New product development advances.
Watch this space....!
“Beautifully designed, our products are engineered specifically for babies and young children, to make eating independently easy, creating the kind of mealtimes I always wanted for my children”
Cat Dodd
Founder and CEO
Sustainability
It’s at the heart of what we do. That means we take our responsibility to look after the future of the planet seriously. We are striving to make doddl as genuinely eco-friendly as possible, without impacting the unique benefits that our products offer. For us, this is an evolution that we are firmly committed to. Find out more
Inspiring children in readiness for their future
We support and fund 2benterprising, an organisation partnering with schools to inspire the next generation of ambitious, healthy, ethical and enterprising citizens. To help young children develop the skills they need to confidently make decisions, communicate effectively and contribute positively to their community. Find out more
Embedding knowledge and expertise into all of our products
From the very beginning of doddl we have worked in partnership with experts from across Feeding, Child Development, Occupational Therapy & Nutrition. Their insights are embedded into doddl products and their endorsements continue to add credibility and confidence to our range. Expert Endorsements